Hey. I’m Craig.  Thanks for stopping by.  I’m glad to meet you.

Since you’re probably on this page to find out more about my background as it relates to my motivation for writing this book, creating this method and course, and starting this movement, I’m gonna do my best to summarize what you’re looking for about me in these paragraphs and videos.

First of all, I’ll tell you I am a deeply analytical thinker.  Specifically, about what makes me tick, and about how and why other people have and get what they do.  But not in a judge-y or preach-y way. I’m more of a socially aware and fun cause and effect thinker.

That said, the family and social upbringing experiences I had are similar to most.  I grew up around adult family and friends regularly drinking alcohol.  I drank alcohol regularly with friends and family as a young adult.  I didn’t think anything of alcohol being in my parents house, or in my house, or in the homes of everyone I knew.  To me, everyone appeared to enjoy drinking and appeared to be able to take it or leave it – just like I saw in all of the alcohol ads.

Therefore, I considered my understanding of ‘Drinking Responsibly’ to be crystal clear.  I believed anyone that got sick or felt slow the next day simply drank too much, and would just choose to drink less next time.  Same for the tired-looking guys drinking from a can in a brown paper bag that asked me for money – I thought they could choose to stop drinking anytime they wanted.

Unfortunately, my understanding was under-informed.

Despite what we learn from the alcohol ads and our friends and family about what ‘Drinking Responsibly’ means, alcohol is not a one-size-fits-all experience.

I had to learn the hard way how slippery and confusing alcohol can be after downplaying and dismissing the negative effects of my drinking on my health, bank account and relationships for way too long.  So when I finally figured out how and why, I decided I had to come up with a simple way to help others also learn what I figured out – and how to make their drinking change faster and easier than I did.

I hope this page answered your questions   : )

-Craig